S2 E2: Jessica Zwaan on AI and Tech’s Equity Evolution

Hebba Youssef
Hebba Youssef
September 13, 2023

In this week’s pod, Hebba sits down with Jessica Zwaan, COO of Whereby and the author of “Built for People,” to chat about AI’s potential impact on the structure of compensation and equity in the workspace and the evolving landscape of HR.

Jessica unleashes a few of her hottest HR takes, predicting a shift towards employees demanding more equity stakes in something she affectionately calls “tech space communism.” Then, she and Hebba speculate on the future of compensation structures before bonding over the importance of long-term incentives in companies.

Plus, Jessica reveals why HR professionals need to get more obsessed with the numbers— and explains why being obsessed with the metrics is one of the best things you can do for your HR career. 


And if you love HR Therapy, sign up to I Hate it Here, the newsletter for jaded, overworked, and emotionally burnt-out HR/People Operations professionals needing a little inspiration.




0:00 Jessica’s Background

3:59 HR Hot Take

10:34 The Tech Startup Equity Model

18:41 The Role of HR in Equity

21:02 HR and Structuring

23:50 How HR Can Improve at Business Ops

31:00 Market Shifts

36:52 Setting Yourself Up for Future HR Success

41:16 An HR Hill to Die On


For even more exclusive insider content, don’t forget to check out my YouTube page


Follow Jessica: 

Get the Book: https://www.koganpage.com/hr-learning-development/built-for-people-9781398608023

Website: https://www.jessicamayzwaan.com

LinkedIn: https://www.linkedin.com/in/jessicamayzwaan/


Follow Hebba: 

LinkedIn: https://linkedin.com/in/hebba-youssef

Twitter: https://twitter.com/hebbamyoussef

15Five is the performance management platform that drives business results and gives HR teams a complete solution to deliver high employee performance, engagement, and retention while improving manager effectiveness. 

Find out more about 15Five here.

Hebba Youssef
Hebba Youssef