S4 E9: Getting Personal: How Individualized Communications Boost Morale, with Nicole Alvino of Firstup

Hebba Youssef
Hebba Youssef
June 17, 2024

If anyone preaches to you about the power of authenticity in the workplace, pay attention when it’s coming from an ex-Enron employee who has a few thoughts about how a little honesty can go a long way for a company. 

Needless to say Nicole Alvino knows a thing or two about the value of authentic leadership, thanks to her early Enron experience. As the current CEO and Founder of Firstup, she’s on a mission to revolutionize intelligent, personalized employee communication and to deliver a phenomenal employee experience.

She chats with Hebba about how personalization can make or break employee engagement rates and explains why individualized processes are the key to preventing burnout and producing more meaningful interactions.

Plus, how can you implement video and omnichannel communications to improve workplace culture? Learn how HR leaders can use technology and automation to scale personalized experiences and create a culture of connection and authenticity.


Reach every worker with Firstup’s intelligent communication platform. Firstup helps you connect with your employees, deliver personalized communication, and gain engagement insights to deliver an exceptional employee experience. Visit firstup.io to learn more.

00:00:06 – Balancing Personalization and Scale in Company Growth

00:03:35 – Career Lessons from Enron’s Downfall

00:04:46 – Firstup: The Personalized Workplace Communication Tool for HR

00:08:49 – Bridging Consumer and Employee Experiences

00:11:50 – Personalized Experience’s Impact on Employee Engagement

00:14:27 – Struggling HR Leaders Seek Personalization Solutions

00:18:53 – Deciding Right: The Key Step

00:23:12 – Getting C-Level Executives Onboard for Personalized Workplace Culture

00:25:10 – A Tool for Creating Authentic Workplace Connections

00:26:10 – How to Improve Work Emails

00:31:00 – Emerging Trends in Workplace Personalization

00:38:48 – Communication Solves Most Problems in HR


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And if you love the podcast, be sure to check out  https://www.youtube.com/@ihateit-here for even more exclusive insider content!


Follow Nicole:

LinkedIn: https://www.linkedin.com/in/nicolealvino/


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YouTube: https://www.youtube.com/@ihateit-here/videos

LinkedIn: https://linkedin.com/in/hebba-youssef

Twitter: https://twitter.com/hebbamyoussef

Hebba Youssef
Hebba Youssef